The question "how to write on a blog?" Or "how to write a blog?" It has several possible answers depending on how you look at it.
Someone who decides to create a blog wants to share something with an audience. We talk about content in general, whatever the format (text, audios, videos, photos, etc.).
On the one hand we have the content, and the purpose of a good blogger should always be to share something of value, something relevant, something important. Something personal too.
In short, something that deserves to be read.
On the other hand, by essence, the word audience itself implies that the blogger is in a kind of continuous process of searching and capturing readers.
There is in each blogger this schizophrenia, this permanent struggle between writing for the reader or writing for Google, writing about vital topics or surfing on popular topics.
So go prepare because you will have to find your own point of balance to write important things that reach the eyes of many readers.
Nobody likes to write the best content of the Hispanic blogosphere so that nobody reads it, right?
Before you start: the differences between writing a personal blog and a professional blog
If I could divide the blogs into 2 classes, I would surely do it between professional blog and personal blog. The first are those in which the author seeks to achieve economic performance, while the latter are a kind of journal 2.0 of the author who only seeks to express his opinion.
Depending on the type of blog, you must write in different ways:
How to write a personal blog? Probably here you have total freedom to write as you want. You do not have to please anyone but yourself, since the blog is a hobby for you. Enjoy, write and transfer all your ideas from your mind to the blog without thinking much about the economic benefit (which is surely 0).
How to write in a professional blog? Here the thing changes. You will need to think a lot about who you write for, how you write, how to position in Google and the ideal path from your posts to your services or products. Everything is measured and you must take care of every word to get the right impact on your target audience.
If you want to write a personal blog, probably these techniques to write that I am going to comment do not serve you too much. Write without thinking and enjoy the process.
However, if you want to write a professional blog, I will tell you the secrets that have led me to earn more than € 40,000 per month, get almost 60,000 subscribers and more than 150,000 visits during the last 6 years.
What to write in a blog and for whom to do it?
1)You write for a person
First is the reader of your blog, the first recipient of the entry you are going to write. With which, if you do not know anything about it, it will be difficult for you to prepare a content that arouses your interest.
It is not only about knowing if your reader is male or female, where he lives, how old he is, his interests and profession, but above all what are his current concerns, his needs and how you could help him solve some problems that really affect him in your day to day.
Hence the importance of the decision to position itself in a niche. If you can capture an image of your reader and understand their needs, it will be much easier to try to help alleviate these problems. Think of a friend, develop an environment conducive to intimate conversations.
2) You write to be read
The other side of the coin is that you want to be read, with which the theme of your entries is important, or more extensive, the editorial line in general of your blog.
You must achieve the miracle of not boredom, arousing interest, maintaining attention once potential readers arrive on your blog for the first time. Your average visit duration and the number of page views / visits tells you something about how well or badly you are doing it.
But there is a previous step. You have to get visibility and attract traffic to your blog. There are thousands of ways to achieve this, some more intelligent than others, because they generate continuous flows of visits automatically. You've got it right, Google. I speak of the techniques to position yourself better in search engines (SEO). But I also talk about social networks and the rate of headline writing that attract attention and facilitate the vitalization of your content.
You will have to learn to live with your mind set on both worlds.
3) Write consumes time and your time is limited
There is another parameter that you should take into account is the time it takes you to write and publish in Word Press. You should always relate it to a tangible benefit.
Everything you do is another thing you cannot do. You are sure that you make the right decisions at the moment of optimizing the process of production and publication of your tickets. Have you thought, for example, of hiring an external collaborator to reduce the time you dedicate to these tasks in your blog? Would not you go faster recording and paying a transcript from mp3 to text?
Do you want 72 ideas to write your next posts?
Creating an editorial calendar and deciding which article to write usually takes a long time. In fact, sometimes it takes longer to create a general content strategy than to
create the content itself.
That's why I created a guide with which you'll find 72 ideas for writing articles. 72 possible posts that will fit in your blog and will help you define an editorial line in a matter of hours .
Leave your email and download it now, it's free!
In addition to the guide, you will enter a 7-day challenge in which we will try to get 100 visits a day for your blog. And we will achieve it, I promise.
Guidelines for writing a blog correctly
I could give you hundreds of tips to write well in a blog or blog, but you do not need that much. If you are starting, you need a small guide to start writing in a blog with the minimum viable that you need to know.
And that minimum viable knowledge is summarized in these 5 points:
Think first of your ideal client: writing is useless if you do not know for whom you write. You need to make the reader feel that you are writing for him, that you think about him and that everything you write is meant to solve his life. And that is only achieved by defining the ideal reader .
Give the title the importance it deserves: the best writing techniques will not do you any good if you do not know how to present your content in the correct way. Think your title well and follow the tutorial to create titles that hook to get it.
Model your articles: on the Internet, it is not enough to write without stopping and hit the publish button. To write a professional blog you need to space the paragraphs, add images, use the Heading tags (H2, H3 ...) and many other things. I recommend this post to learn how to design a post from scratch.
Think of SEO: a large part of your online visits will come from Google, but if you do not think about it when writing, you will never get organic visits. Follow the tutorial to write entries that position Dean Romero to learn to write for Google.
Link internally and externally: so that your readers do not leave your blog immediately after having read your post it is recommended that you include links to other articles of your blog. And a great technique to get visits is to link to posts by other bloggers, who will come to see who they have linked and share the post on Twitter, Facebook, etc.
How to write in a blog: the essential posts you should read
To help you in this balancing act, I have put together a series of 3 more essential tutorials for you to delve into the subject:
After reading these articles all your doubts should have dissipated. Goodbye to not knowing what to write in a blog and hello to the editorial calendar and the organization to write articles in the correct time.
You have just discovered how to write a blog for free and in the hands of someone who has about 200,000 visits per month. Something will have done well at the time of writing, right?
And now, less reading ... and more writing on your blog!